"Drag Me To Hell" is a prime example of what happens when a movie is built up by friends and critics: I was disappointed. If I hadn't had high expectations, I probably would have loved the movie. But with the build up and the hype, the movie fell flat for me. It didn't have enough humor and cheesiness, and the effects were too good for it to be a classic B movie. And even though I thought the ending was cool -- no spoilers -- I also thought it was kind of predictable.
That said, this is probably a movie I will watch again some day. And it is worth watching. Just don't pop it in the DVD player expecting one of the all-time great horror flicks. It was fun and offered up some good gross-out moments and laugh-0ut-loud scenes and even made me jump a few times. Still, it's not scary enough to compete with "Night of the Living Dead" or even "Jeepers Creepers" for straight-up horror and it doesn't begin to measure up to the likes of "Zombieland" or "Shaun of the Dead" for horror humor.
Maybe a cameo by Bruce Campbell (or *that guy* who made an appearance in "Zombieland") would have helped. And Justin Long didn't get have to die or get hit in the junk, so I guess that's something.