One of the things I do to help pay the bills is write vehicle reviews. Well, "reviews" is a loose term. What I really do is drive cars, trucks, vans, SUVs, then write glowing articles about them. I don't really get to critique them. I do get to drive a new vehicle every week, and it does give me some money.
The worst part about this particular job is waiting around for some car dealer's general manager to call me back. Some are better than others. And some car dealers just have me call a marketing manager. There are a couple dealers that I won't name who are notorious for not returning phone calls. I understand being busy, but delegate. And the fact that this is part of your advertising budget, should mean something. They act as if they're doing me a favor.
So, I'm sitting here this morning -- the day before my deadline -- waiting to see if I'll hear from the dealer. And yes, I've already checked with the sales rep at the newspaper and my "editor" to see if someone -- anyone -- can light a fire under this guy.
Those of you who know me, know patience isn't one of my strong suits. But I'll wait. And wait. And wait.
*slow burn*
Tuesday, August 18, 2009
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2 comments:
I hope it's a vehicle you've already "reviewed" so they just get a new version of an article you can copy and paste. If they can't spend the time to give you what you need, you can't be expected to give them your best.
It's fairly typical of this dealership -- and, frankly, of this manufacturer -- to believe they don't have to really work to get the clientele.
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